Analysing the effect of resilience and perceived social environment on university students' intention to start sustainable ventures.

The literature mostly has addressed the determinants of entrepreneurial intention in general and social entrepreneurship, without focusing specifically on sustainable entrepreneurial intention despite it has become highly relevant in addressing environmental degradation and social challenges. This study aims to contributes to the understanding of psychological and social factors that influence sustainable business, evaluating the effect of resilience, subjective norms, and perceived social support on sustainable entrepreneurial intention. We analysed the online survey responses of 433 students from Chile and Ecuador enrolled in business and engineering programs using Partial Least Squares Structural Equation Models (PLS-SEM), moreover, a multi-group analysis (MGA) has been conducted to assess gender differences. The findings have supported the positive effect of psychological resilience and subjective norms on perceived social support, besides, an important effect of social support on sustainable entrepreneurial intention was found. These results offer new evidence regarding the significance of the social environment, support networks, and resilience of university students in fostering the establishment of sustainable businesses with a focus on social well-being and environmental protection in Latin America. This is particularly pertinent as the countries in this region are grappling with social and environmental challenges that could be addressed through sustainable entrepreneurship.

Influence of students' personality, gender, income and age on their intentions to create new information technology and telecommunications ventures.

Businesses associated with information technology and telecommunications have increased in importance since the start of the COVID-19 pandemic due to transformations in working and buying. Currently, universities in Latin America are making efforts to strengthen entrepreneurial attitudes and skills in their students. In this context, it is of interest to understand how the combination of personality traits, gender, income and age/generation affect entrepreneurial intentions toward these kinds of businesses. This research analyzes the responses of 788 university students from Chile and Ecuador to an online self-report survey using regression models with the aim of evaluating the effect of Big Five personality traits on the intention to undertake information technology and telecommunications businesses and measuring the moderation of gender, family income, and belonging to the centennial generation. The findings support a significant influence of the traits of neuroticism, openness and conscientiousness on entrepreneurial intention and suggest that female gender and higher family income have a negative impact on the intention to undertake these businesses. Moreover, an important moderating effect of female gender and lower family income levels is supported. This study sheds new light on students' characteristics that affect their participation in information technology and telecommunications ventures through the identification of a unique combination of relevant personality traits, gender and income levels. The findings are useful for designing and developing appropriate programs aimed at developing this kind of technology business in Latin America as well as promoting the entrepreneurship of groups that express a lower intention to undertake businesses, such as female students.

Influence of product selection criteria on clothing purchase and post-purchase behaviours: A gender and generational comparison.

Purchasing and consumption behaviour is a factor with an important impact on sustainable development. In this regard, the clothing category plays a key role due to the high volume of products that are manufactured in countries with poor environmental and social conditions. While some research has investigated personal, social and cultural conditions that influence these behaviours, little is currently known about the influence of the attributes of sustainable clothing selection on the frequency of sustainable purchase and post-purchase actions in this category. This research seeks to evaluate this effect by comparing the results among genders and age/generation and measuring sustainable consumption using the Young Consumers' Sustainable Consumption Behaviour method, which has two dimensions: purchase choices and sufficient and frugal consumption. Responses to online surveys of 240 university students in Chile are analysed using descriptive statistics, the Mann-Whitney-Wilcoxon test and ologit regressions. The findings show significant differences between the groups analysed with respect to the influence of attributes for sustainable clothing selection and highlight the negative effect of the search for quality in men and in older people. The evidence highlights the need to inform the population about the characteristics of sustainable clothing that positively affect purchase and post-purchase actions such as buying secondhand clothing, repairing, exchanging and donating clothing. This study also suggests that it is important to strengthen the relationship between sustainability and clothing quality among older generations and men.

Evaluating the relationship between social media use frequency and entrepreneurial perceptions and attitudes among students.

Despite studies published in the last decade linking entrepreneurship and the use of social media, to date, no study has analyzed in depth the relationship between the frequency of use among different social media sites and the intensity of entrepreneurial attitudes and perceptions. Due to the increasing use of social media as a teaching tool in higher education, this study seeks to address this knowledge gap. Consequently, the objective of this research is to analyze whether the frequency of social media use, among Twitter, Facebook, Instagram, WhatsApp and YouTube, is linked with perceptual discrepancies regarding entrepreneurial subjective norms, attitudes toward entrepreneurship and the intention to undertake, differentiating this relationship by gender and age group. A total of 246 business and engineering students from Chile were evaluated through online surveys, and Mann-Whitney and Spearman's correlation tests were performed. The findings highlight that higher exposure on these social media platforms is related to better entrepreneurial attitudes and perceptions, and this association differs according to students' gender and age group; in particular, Facebook shows more positive correlations in younger and male students, and WhatsApp and YouTube show more positive correlations in older and female students. This research extends the understanding of the relation between exposure to social media and variables with a considerable influence on undertaking entrepreneurship. Universities should integrate social media use as a teaching tool among students to aid in their entrepreneurial learning and strengthen new ventures. The main limitation of the study is that the sample includes business and engineering students in Chile. Future studies should ask students from different countries; likewise, it is important to use qualitative methodologies to determine why social media may affect entrepreneurial perceptions and attitudes.

Measuring the association between students' exposure to social media and their valuation of sustainability in entrepreneurship.

Currently, university students can read content from various social media sites; however, little is known about the relationship between students' social media exposure and their valuation of sustainability in entrepreneurship and of environmental and social care as drivers of new venture creation. This research seeks to reduce this knowledge gap, evaluating discrepancies among undergraduates according to the intensity of their social media use. An online survey was applied to compare students' perceptions based on their reading of Twitter, Facebook, Instagram, LinkedIn, and YouTube. A total of 143 valid responses of students in business and engineering careers in Chile were analysed using the Mann-Whitney test, showing a difference in the perceptions of undergraduates who read social media content once a day or more. The results show that a higher frequency of reading such content is related to higher perceived relevance of environmental sustainability, social welfare, and fair trade; likewise, it is linked with less perceived importance of sustainability as a driver of entrepreneurship. This evidence is relevant in recognizing the potential of social media sites to strengthen the higher education in sustainable entrepreneurship because these channels can be incorporated as a formal source of information for learning and its use is still limited. Future research should explore what specific types of content have the most significant impact on perceptions of sustainable entrepreneurship and promote particular methods for their application in this area.